We can manage your digital footprint for you.
Every Pivotal client receives a preliminary digital footprint audit, followed by a bespoke strategic yearly plan. Every plan is devised and implemented by our team of investment marketing professionals, and will likely include the following services:
Strategic Yearly Plan
Each bespoke plan is crafted by our directors, with your company plan in clear view. Creating a bank of raw content enables Pivotal to publish content like videos, articles, press releases and social media updates, throughout the year for you. A consistent online presence will aid investor confidence in your company.
Database Management
Leverage your investor contacts by collating them into a secure database, and grouping them by potential investors and current investors. Coordinate bespoke e-campaigns, with specific objectives such as awareness, retention, conversion, or recruitment.
Website Audit & Analytics
Each Pivotal client will be given a website audit by our experienced team of designers and developers. An audit will objectively report whether the visitor experience is conducive to boosting investor confidence. It will also report on the quality of the website build, making recommendations for any improvements, flagging any security issues and using analytic data to report on visitor behaviour.
Company Promo Video
Our team of experienced content creators will conduct a video shoot, either on location, or remotely if necessary. The company promo video will generally feature a spokesperson of your choice, and will include everything that is needed - copywriting, production, graphics, music, editing and publishing. All videos will be stored securely and published on your dedicated company channel. Seeding of the video to additional channels can also be incorporated.
Quarterly Update Videos
Quarterly update videos are the ideal way to update your current investors, and keep them on your company journey. Our team of experienced content creators will use footage from the content bank we have created for you, as well as remotely filmed sessions with your chosen spokesperson. Everything that is needed is included - copywriting, production, graphics, music, editing and publishing.
Company Outlook Videos
Company outlook videos are the ideal way to attract potential new investors and retain existing ones! Our team of experienced content creators will use footage from the content bank we have created for you, as well as remotely filmed sessions with your chosen spokesperson. Everything that is needed is included - copywriting, production, graphics, music, editing and publishing.
Industry Overview Videos
Industry overview videos are a great way to achieve more PR coverage, as publishers can utilise them when covering wider industry topics. Our team of experienced content creators will use footage from the content bank we have created for you, as well as remotely filmed sessions (with various industry spokespersons if needed). Everything that is needed is included - copywriting, production, graphics, music, editing and publishing.
Investor FAQ’s Videos
Investor FAQ videos are a great tool for converting potential investors, and can be used in recruiting new interest. These videos are short and to the point, and answer generic questions in an easy to understand format. Our team of experienced content creators will use remotely filmed sessions with your chosen company spokesperson to create Investor FAQ videos. Everything that is needed is included - copywriting, production, graphics, music, editing and publishing.
Media Buying
We have a specialist team of media buyers who will coordinate paid campaigns for your company via channels including Google, X, Meta, Linkedin, aCast, Tombola and more. Each campaign is built out by a specialist to ensure the best cost efficiency possible and every campaign is managed and improved week by week.
Social Media Management
Regardless of your sector or company type, a social presence is needed. Social channels can act as your primary communication channel to investors, and provide a wider opportunity to portray the culture, values and people behind your company name. Pivotal provides a dedicated rep to answer all comments.
PR Support
We can help you to create and distribute compelling Press Releases. We ensure each PR include video/ images and links. All PR’s are then approved by your own legal counsel and distributed to a PR network, such as Newfile or PR Newswire. We also ensure they are scheduled for publishing on your own website, in a coordinated timely fashion.
News Articles
Publishing regular articles via e-campaigns and via your website aids the findability of your company name. Our extremely professional copywriters have 20+ years of experience in a wide variety of sectors. Each article they create will be written to appeal to your primary target audiences, in a way that reads naturally, but also aligns with search engine algorithms.
Investors Packs
Our team of investors, marketers and graphic designers can refresh your Investor Pack, bringing it up to date with compelling materials and graphics.
Investor Summits
CEO’s need to engage with current and potential investors. We specialise in coordinating online summits that allow for this exchange to occur in a secure and moderated environment.
Company Photography
We work with a trusted network of photographers who have proven that they can work to a tightly specified shot list, in an independent manner. Photography will include key people, places and operations.
Directory Management
As startup companies rapidly evolve, it can be difficult to ensure your company listings in directories are accurate. Pivotal provides specialist advice on how best to curate, manage or clean up your existing online footprint across the huge array of directories available.
Event Support
We encourage the CEO’s we work with to accept invitations to in-person Forums and Conferences. They can prove to be excellent avenues to build support and interest. We are happy to provide in-person support at these events, as well as supply stage/ booth display materials and AV presentations.
Dedicated Content Bank
Having a rich bank of company videos and photos is crucial for being able to respond to market issues quickly, distribute press releases and publish online articles using original images. We provide a secure drive that hosts all your content in one place, for you to access and use as you wish.